a play on words

基本解釋

It is not only a play on words but also an effective rhetorical method which is widely used.
它不僅僅是一種文字游戲，還是一種有效的修辭方式，廣泛地運用于各種文體中。
Its slogan, “Chile, All Ways Surprising”, was intended as a play on words, but just looked as if it had been misspelt.
這場運動的口號是“智利，處處給人驚喜”，本來是想玩?zhèn)€雙關(guān)，可事實看起來就好像是拼錯了一樣。
It's mirage, but its also a play on words of the "a rose by any other name..." variety.
朱生豪先生譯為：“姓名本來是沒有意義的；我們叫做玫瑰的這一種花，要是換了個名字，他的香味還是同樣的芬芳?！保?如出一轍的演出。

But have you ever heard of the word "pun", a play on words?
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So, it's kind of a play on words in his - a play on words - a creative word play that he was doing here.
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The term is a play on words, of course, and an example of the old marketing trick of avoiding the baggage of one phrase by inventing another.
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