BATNA

基本解釋

But in most cases, one party has an especially terrible BATNA.
但大多數(shù)時(shí)，總是由乙方處于談判地位中的劣勢。
Yet most advice about negotiating assumes you have a good BATNA.
大多數(shù)關(guān)于協(xié)商談判的建議假定你都有一個(gè)達(dá)成談判協(xié)議的最佳選擇方案。
It is important to note that the BATNA is not your bottom line.
認(rèn)識(shí)到BATNA有別于你的底線是十分必要的。
I've come up with some really great options for our BATNA on this one.
我們?yōu)榇藴?zhǔn)備了好幾個(gè)“談判無果時(shí)以達(dá)成協(xié)議的備選最佳方案”。
Having a BATNA means doing your homework before you begin your negotiation.
擁有BATNA意味著在開始談判之前要做許多的準(zhǔn)備工作。