word of mouth

基本解釋

Mr. Robinson says the site maintains its 'trust and word of mouth' by allowing only about 15% of its members to invite new members.
羅賓遜說該網(wǎng)站只允許大約15%的會員介紹新會員入會，藉此來保持網(wǎng)站的“信用和口頭傳播的方式”。
team-bce.com
But now a new study by a marketing professor in Canada backs it up a step and seeks to understand how word of mouth affects the attitudes of the teller.
不過，加拿大一位營銷學教授在日前進行的一項新研究使口碑的研究上了一個新臺階，他試圖了解口碑是如何影響評論者的態(tài)度的。
In theory, even if a person was falsely tagged as present at a place - they would still receive a word of mouth promotion of the place as a result of being tagged.
理論上講，即使一個人錯誤的被標注說出現(xiàn)在某個地方，他們?nèi)阅苁盏竭@個地方口頭促銷的消息，這是被標注的后果。

Do not put words in my mouth." Information is often spread through word of mouth.
So, a lot of it has been word of mouth.
所以很多都是口口相傳。
斯坦福公開課 - Twitter之父Jack.Dorsey演講：好奇和靈感的力量課程節(jié)選
Word of mouth, even, is a sort of good way to find out.
即使是通過口口相傳的信息也可以找到好的實習機會。
多樣的實習機會 - SpeakingMax英語口語達人

The company finds clients through word of mouth, its Web site and direct mail to developers.
FORBES: Eye in the Sky

口碑
At the same time, reputation systems have been regarded as an important platform where large-scale word of mouth behavior and evaluations of the purchase experience can be communicated.
同時,聲譽系統(tǒng)也被認為是傳播與交流在線口碑和評價的重要平臺。
口頭傳播
Moreover, they prefer personal sources, such as word of mouth and opinion leader. Consumers also reduce risk by selecting famous brand, brand loyalty or repeating selection of familiar brands.
研究發(fā)現(xiàn)，當消費者風險感知較高，又缺乏內(nèi)部信息時，就會增加外部信息搜尋的量，同時更加偏好從個人來源獲取信息，比如口頭傳播和意見領(lǐng)袖；消費者也會通過選擇名牌、對某個品牌保持忠誠或重復購買某個熟悉品牌來減少風險。
文學
口碑
Finally the fundamental topics of control and management of Word of mouth marketing and communication are expounded.
最后,對口碑營銷傳播的控制和管理的基本問題進行了論述。