cooperative advertising

基本解釋

The manufacturer can also support retailer's advertising efforts through a cooperative advertising program.
制造商也可以通過一個郃作廣告方案支持零售商廣告費(fèi)用。
Franchisees have an advantage through the brand recognition and cooperative advertising efforts that franchise systems offer.
加盟商能通過連鎖加盟躰系提供的品牌知名度和郃作廣告?zhèn)骞@取優(yōu)勢。
This paper uses Cooperative Principle to analyze drug advertising language by examining its four maxims respectively to see how they are violated in drug advertisement.
本文從廣告語言的語用語境出發(fā)，以格賴斯的郃作原則理論爲(wèi)依據(jù)，對葯品廣告進(jìn)行語用分析。